For agents, this usually isn't an abstract question — it's a real line item that comes out of every listing. Here's how it typically breaks down in this market.
Pricing is almost always based on square footage
Unlike most photography, real estate pricing scales with the size of the property rather than a flat session rate — a 1,500 sq ft condo and a 6,000 sq ft estate take meaningfully different time to shoot and edit well. Most photographers in this area price per square-footage tier, so the quote is calculated automatically rather than negotiated listing by listing.
What should be included
At minimum: professionally edited HDR photos that show rooms true-to-life. Increasingly standard: drone coverage, since aerial shots have become expected rather than a premium add-on for most listings. Turnaround matters too — a 24-hour delivery on photos means your listing isn't sitting waiting on media while a competing listing goes live first.
Beyond just photos
Cinematic listing video, 360° virtual tours, and floorplans have all become common add-ons — some photographers now bundle a dedicated listing website with every shoot too, which is worth asking about since it saves you from building that yourself for every property.